Barnes & Noble Reveals The Nook Color, Please Act Surprised

Well, well. The interweb rumor mill wins again. It’s been said for weeks that B&N was going to out a color Nook and sure enough, the bookseller did just that.

Android powers the second-gen Nook and it uses a 7-inch color, yep, color LCD for displaying the content. Since Android is inside, it’s slightly more than an ebook reader and slightly less than a tablet. There are social networking apps like Facebook and Twitter, along with the ability to display videos as well as the standard ebook content. Sounds a bit like some other devices, no?

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How Spotify Almost Sold To Google For $1 Billion, Plus New Apple Rumors

“Apple, Inc. (AAPL) in negotiations to acquire Spotify,” read the tip that came in yesterday via email from an anonymous source. Most tips are just outright false, but we dug into this one a little bit.

Here’s what we heard – Apple and Spotify are in on-again, off-again discussions about an acquisition, but at best it’s very early in the process. No firm price has been offered, no term sheet tabled. Still, it’s interesting that the two are talking.

But way more interesting is this – Last year, around the time that Apple acquired music service Lala, Google and Spotify were deep in acquisition discussions, says a source with knowledge of the negotiations.

Ultimately no deal happened, and the two companies tried to negotiate a deal to have Spotify pre-installed on all Android phones instead.

But the deal almost happened, says our source, and Google was going to pay nearly $1 billion for the service. Ultimately the deal went sideways because Google was demanding that all label deals be grandfathered in. And Spotify wanted a $800 million+ walk away fee if the deal faltered (Google had a similar provision in their Admob acquisition).

Here’s what “grandfathering” label deals means: The deals that music labels do with online music companies contain a provision that if the company is acquired, the deals terminate. That’s exactly what tripped up Facebook when they were looking to acquire or partner with a music startup a few years ago.

So if a company like Spotify gets great label deals, like they have in Europe, those deals have to be completely renegotiated if they’re acquired. It ends up making these companies largely un-buyable.

So the deal never happened. And Spotify is yet to launch in the U.S. after protracted but fruitless negotiations with U.S. music labels.

The service is apparently profitable in Europe based on really attractive deals with labels there. But those five year deals won’t last forever, and will need to be renegotiated soon. What Spotify needs is to launch in the U.S. and soon. Even without a free version.

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Twitter Hits 300 Employees As The Search For A New Office Continues

This past June, we noted that Twitter had zoomed past 200 employees — basically doubling in just six months. The rapid hiring pace continues at the startup, though not quite as quickly. The company has just hired their 300th employee a tweet confirms today.

And with that growth comes the need to expand. As we noted back in September, Twitter confirmed that at some point relatively soon they’d likely have to look at new office options. That search is getting close to coming up with a new place, we’ve heard. And they’re very likely to stay in the SoMa district of San Francisco. For their part, Twitter will only say they have “no updates on this right now“.

Digg layoffs aside, hiring seems to be booming in the tech space. Zynga is also about to open a new massive SoMA-based office that should accomodate up to 2,000 employees.

As a side note, it’s sort of interesting that the tweet today highlights that Twitter “just” hit 300 employees when co-founder Evan Williams’ post back on October 4 pointed out the same number. We’ll assume “full-time” might be the key there. Perhaps the other number counted contractors/part-timers. We’ve reached out to Twitter to clarify.

Update: Says Twitter:

We had 300 full-time + contractors + interns at that time. Now we have 300 full-time employees.

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The Top 5 PC Alternatives To The MacBook Air

Apple raised the bar on ultra-portable computers with the latest MacBook Air. There’s no questioning that. Steve Jobs & Co. took the already-thin MacBook Air and shrunk down both its physical size and price tag. Win win, right?

Well, yeah, but the MacBook Air isn’t for everyone. Good thing the PC world has been doing the ultra-portable thing just as long as Apple and offers some quality alternatives. Sure, there really isn’t one model that soundly beats the new MacBook Air in every category, but the same can be said about the Air versus the five computers listed after the jump.

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Amazon Touts Kindle Sales Numbers Without Sharing Kindle Sales Numbers

Unsurprisingly, the fourth quarter is usually the best sales period for the Kindle (and most retail products), but it looks like this year will be especially strong as more consumers flock to e-books. After announcing a new e-book loan feature last week, Amazon is revealing a number of new Kindle stats today in time for the holiday shopping rush.

According to the company, sales of the new generation Kindle devices have already surpassed total Kindle device sales from the holiday season of last year (October through December 2009).

Sales of individual Kindle titles are flying off the digital bookshelves. Amazon sold more than three times as many Kindle books in the first nine months of 2010 as in the first nine months of 2009. Amazon also said that Kindle book sales continue to overtake print on Amazon.com. This data is consistent with Q2 and Q1 Kindle numbers Amazon revealed during its earnings call in July. And in the past 30 days, Amazon.com customers purchased more Kindle books than print books, which includes both hardcover and paperback combined, for the top 10, 25, 100, and 1,000 bestselling books on Amazon.com.

In the three months since Amazon debuted the new Kindle, Kindle devices or Kindle-related items such as Kindle books and covers represented 15 of the top 15 bestselling items on Amazon.com and Amazon.co.uk combined. Of course, this dramatic growth is buoyed by the fact that e-book sales are rapidly growing (Amazon says sales are up 193 percent between January and August 2010). Kindle book sales growth during the same period exceeded this rate.

All of this growth sounds pretty great, but it’s really hard to accept these stats and data without the actual numbers of Kindles sold or e-books sold. Clearly, Kindles are big-sellers for the e-commerce giant (perhaps because the company slashed prices of the device to $139 for WiFi-only and $189 for the full-featured model). Amazon is notorious for sending out releases or news touting Kindle sales while never releasing the actual numbers (data which Apple reveals all the time).

For now, Kindle sales will continue to be one of the best-kept secrets in device land.

Also related: B&N will be releasing a color version of its Kindle competitor, the Nook, this week.

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Recycle old gadgets (and make a buck or two) with eBay Instant Sale

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AdMob Brings Interactive Video Ads To Android

Google’s recently purchased mobile ad network AdMob is announcing today that it is bringing interactive video ads to Android phones. AdMob already offers the video ad format for iPhones.

Similar to the iPhone formats, the new SDK for Android devices includes interactive video and interactive interstitial ad units. The ad network will dynamically identify screen resolution, size, and network connection speed to serve users the best ad for each device. And Android developers have more interactive options when including ads in their applications. The new ad units themselves can be placed when an app opens or within an app.

AdMob says that it has run over 120 video and interactive interstitial campaigns for clients such as Universal Pictures, Best Buy and Seattle’s Best Coffee. Google’s big push for AdMob has been the ability to serve interactive mobile ads across many mobile platforms, whereas single-platform options like iAd have been focused on only serving iOS devices, limiting reach for advertisers. Interestingly, Apple is also eying the video ad space and is rumored to be developing iAds for video.

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