The new Nook Color has been revealed, and it’s a 7? Android tablet with a color LCD touchscreen. Talk about bringing a knife to a knife fight when someone else already brought a gun.
It was the wrong move for Barnes & Noble to change horses mid-race. The only thing e-readers (and this is supposed to be an e-reader, make no mistake) have as a defense against the tablet onslaught is their superior (and rapidly improving) e-ink displays. Amazon knows this, and they know that a huge proportion of their sales are black-and-white. The color stuff market is ceded to tablets — they can have it, too, because e-readers already own the book market. Barnes & Noble just got greedy.
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